Alliance, one of the leading brand in off-highway tires, celebrates 70 years in the industry. As part of the celebration, the company has launched a global campaign called “Always by Your Side.”
The campaign highlights the trust between Alliance and its customers. It focuses on the strong bond the brand shares with farmers and businesses worldwide. Alliance has built this trust over many years. Customers have relied on the brand’s products for their durability and performance.
Alliance is known for its innovations and research. It offers a wide range of tires for agriculture, forestry, construction, and material handling. With over 30 years of experience in radial technology, the brand operates in more than 120 countries.
The company provides tyres with advanced technologies such as Agriflex, SLT, and ELITE. These are designed to meet the needs of various industries, including lawn, garden, and turf.
Angelo Noronha, President & CEO of Yokohama-ATG, said, “We are happy to celebrate 70 years of success and launch the ‘Always by Your Side’ campaign. It celebrates the strong relationships we have built with our customers and partners.”
Noronha added, “The campaign reflects the quality and excellence we offer. Our global service teams are key to maintaining this trust.”
The campaign will run throughout 2025. As part of it, Alliance will honour top customers and partners worldwide. The brand aims to strengthen its position as a reliable partner committed to delivering tailored solutions.
