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Amazon MX Player, Amazon’s free video streaming service, has launched a new brand film. Starring Jackie Shroff, the film highlights the ease of travel with Yatra Online Limited’s platform. Shroff takes viewers on a journey, showcasing how Yatra’s services make travel smooth and hassle-free.
The film focuses on the service’s international content library, MX Vdesi. The library features shows from Korea, Turkey, and China, all dubbed in Hindi, Tamil, and Telugu. And the best part? Viewers can enjoy these shows for free.
Jackie Shroff brings his signature style and charm to the campaign, promising great travel experiences with Yatra. He also hints at the non-stop entertainment available on Amazon MX Player, from K-Dramas to Hindi blockbusters.
In a unique twist, Shroff teams up with Duolingo in the film. He uses the app to order food at a foreign restaurant. The scene shows how learning a new language can help in such situations. It also helps in watching international content on MX Player, especially Korean, Turkish, and Mandarin shows.
Speaking about the collaboration, Aruna Daryanani, Director of Amazon MX Player, said, “We’re always seeking fresh ways to engage our audience. Partnering with Yatra and Duolingo blends entertainment and practicality, making streaming more fun.”
Dhruv Shringi, CEO of Yatra, added, “We are excited to work with Amazon MX Player on this campaign. Travel should be enjoyable, and this collaboration perfectly supports that vision.”
Amazon MX Player offers high-quality content free of charge, including award-winning series, reality shows, and international programmes. The service is accessible through mobile apps, Prime Video, Fire TV, and Connected TVs.
