In an era dominated by streaming platforms and social media, television continues to hold a unique and enduring place in people’s lives. Veteran actor Apara Mehta, currently seen as Rajeshree in Sun Neo’s Prathaon Ki Odhe Chunri: Beendani, believes that the medium remains one of the most powerful tools for connection, conversation, and change.
Having spent decades working in Indian television, Mehta has seen the industry evolve closely. She feels that while formats and storytelling styles have changed, television’s ability to reach and influence audiences remains unmatched. According to her, shows that carry strong social values and meaningful messages still find deep resonance with viewers.
“Television has transformed over the years, but its impact has not diminished,” Mehta says. “The reach of TV is enormous, and its audience base is still very strong. When a story is rooted in honesty and purpose, people connect to it instantly. That is why television continues to be a powerful medium for spreading awareness and bringing positive change.”
Mehta also points to the global footprint of Indian television. Through her travels for theatre and drama performances abroad, she has observed how closely the Indian diaspora follows TV shows from home. While films may be watched occasionally, television, she says, becomes a daily emotional connection for many viewers living overseas.
“This global connection makes storytelling even more responsible,” she explains. “We cannot afford to promote outdated thinking. We must reflect today’s realities and encourage progress.”
In Prathaon Ki Odhe Chunri: Beendani, Mehta’s character holds traditional views, including the belief that girls do not require education. However, the narrative deliberately challenges this mindset. Through the journey of the younger characters, the show sends a clear message on the importance of educating girls and questioning regressive social norms that still exist in parts of society.
The show centres on Ghevar, a spirited young woman from rural Rajasthan whose life takes an unexpected turn when a newborn enters her world, connecting two very different lives. As emotions, secrets, and sacrifices unfold, Ghevar’s journey becomes one of resilience, courage, and quiet strength.
For Apara Mehta, projects like this reaffirm her faith in television. “If a story can make people pause, think, and question long-held beliefs, then television has done its job,” she says.
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