National: Football fans in India have a new reason to stay awake on match nights. Coca-Cola has announced the launch of Coca-Cola Matchday Hangout, a creator-led live football watch-along experience designed to make FIFA World Cup viewing more social, interactive and entertaining.
Created for India’s rapidly growing football community, the initiative transforms late-night football matches into shared digital experiences where fans can watch, react, debate and celebrate alongside some of the country’s most popular creators. Timed around the FIFA World Cup season, the programme aims to recreate the excitement of watching football with friends, even when fans are miles apart.
The live experience will feature creators Rohan Joshi, Sakshi Shivdasani and Kaashvi Hiranandani as regular hosts. Select matchdays will also see appearances by Zervaan Bunshah, Varun Thakur and Indian footballer Dalima Chhibber. Together, they will lead conversations, predictions, debates and reactions throughout the tournament.
The show is being produced and hosted by RevSportz, one of India’s leading independent sports media platforms. RevSportz will manage the live broadcasts and storytelling elements, ensuring that every stream captures the drama, excitement and unpredictability of football’s biggest moments.
Coca-Cola has enjoyed a long-standing association with FIFA and international football. Through Matchday Hangout, the company is extending that relationship into the digital age by creating a community-driven experience that reflects how modern audiences consume sports content.
Speaking about the initiative, Karthik Subramanian, Senior Director, Marketing, Coca-Cola TM India and Southwest Asia, said that football has always been about shared emotions and memorable moments. According to him, Coca-Cola Matchday Hangout has been designed to strengthen those connections through creator-led engagement and interactive digital experiences. He added that the partnership with RevSportz allows the brand to connect with football enthusiasts in a format that feels natural and engaging.
RevSportz Founder and CEO Boria Majumdar said football has always been driven by passion, conversation and community. He noted that the initiative brings those elements together in a live format where fans can experience the highs and lows of the FIFA World Cup collectively. He also highlighted that the collaboration combines sport, entertainment and digital culture in a way that reflects changing audience habits.
Fans can gain access to the exclusive watch-along streams by ordering Coca-Cola through quick-commerce platforms Zepto and Blinkit during match hours. Each eligible purchase provides an opportunity to enter the live experience and participate in various matchday activities.
The streams will feature pre-match predictions, live reactions, halftime discussions, post-match analysis, quizzes, giveaways and creator-led challenges. Access to each session will be limited, making every match-night experience more exclusive and interactive.
Participants will also have the opportunity to win a range of Coca-Cola merchandise, including mini refrigerators, caps, T-shirts and sippers. These rewards are expected to add another layer of excitement for football fans engaging with the campaign.
With Coca-Cola Matchday Hangout, the beverage giant is strengthening its focus on creator-led engagement and community experiences. By combining football, entertainment and digital interaction, the initiative aims to turn every FIFA World Cup match into a memorable social event for fans across India.
As football fever continues to rise, Coca-Cola Matchday Hangout promises to offer supporters a unique way to experience the beautiful game, bringing them closer to the action and to each other.
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