India’s triumph over New Zealand in the ICC Men’s Champions Trophy 2025 wasn’t just a victory—it was a celebration unlike any other. Thanks to Coca-Cola India, the innings break turned into an electrifying spectacle with Coke Halftime, a unique concept that redefines the break as a moment to recharge and relive the excitement.
At the heart of this grand celebration was Coke Studio Bharat, known for producing iconic tracks like Khalasi and Magic. This time, the platform delivered “Holi Aayi Re”, a festive anthem inspired by the vibrant Holi traditions of Mathura and Vrindavan. The song’s live performance during Coke Halftime set the stadium ablaze, making it a perfect fusion of cricket, music, and culture.
An Unmissable Halftime Experience
The high-energy performance featured the musical brilliance of Vishal Mishra and the dynamic moves of Quick Style, bringing an electrifying atmosphere to the packed stadium. Millions of cricket fans worldwide tuned in to witness the moment, turning the break into a Holi-inspired musical fiesta.
Speaking about the collaboration, Shantanu Gangane, IMX Lead, Coca-Cola India, said,
“Cricket isn’t just watched—it’s lived. Coke Studio Bharat, Vishal Mishra, and ICC created an unforgettable moment that kept fans hooked during halftime. It wasn’t just a break; it was a celebration.”
Echoing the excitement, ICC Chief Commercial Officer Anurag Dahiya added,
“We wanted to create something special for the fans, and Coke Halftime delivered. Vishal Mishra’s Holi Aayi Re turned the stadium into a carnival, making the experience even bigger.”
More Than Just a Game
With Holi celebrations, India’s victory, and Coca-Cola’s signature refreshment, the ICC Champions Trophy 2025 final became more than just a sporting event—it became a shared experience of joy, culture, and passion.
Once again, Coca-Cola India proved its commitment to enhancing fan experiences, ensuring that every moment—on and off the field—was truly unforgettable.
