In a move that signals the next phase of innovation in digital payments, CheQ and AU Small Finance Bank have introduced India’s first co-branded LED credit card. Designed to enhance user experience, the card lights up during tap-to-pay transactions, offering instant visual confirmation without the need for a battery.
The launch comes at a time when digital payments in India are evolving rapidly, with consumers expecting faster, smarter and more engaging payment solutions. The LED-enabled credit card addresses this demand by combining technology with functionality. During contactless payments, the card draws power directly from the NFC field of the POS terminal, enabling the embedded LED to glow at the moment of transaction. This eliminates the need for any external power source while ensuring a seamless and secure payment experience.
Beyond its visual appeal, the card introduces a simplified and integrated rewards ecosystem. Users can access and manage rewards within a unified platform, reducing the complexity often associated with traditional credit card benefits. This approach is aimed at making rewards more transparent, accessible and valuable for customers.
Applications for the card will open on the CheQ app starting April 28, 2026. The companies expect strong interest from digitally savvy users who prefer convenience, speed and innovation in their financial tools.
Speaking about the launch, Aditya Soni, Founder and CEO of CheQ, said the initiative redefines the role of a credit card in a customer’s life. According to him, the card is not just a payment instrument but a smart experience designed around rewards and usability.
Sanjay Agarwal, Managing Director and CEO of AU Small Finance Bank, highlighted the significance of the partnership. He stated that the collaboration brings together innovation and customer value, aligning with the expectations of modern users who seek more than just basic banking services.
The introduction of LED technology in a credit card marks a shift in how financial products are being designed in India. It reflects a broader trend where fintech companies and banks are working together to create differentiated offerings that stand out in a competitive market.
As digital adoption continues to rise, products like this LED credit card could play a key role in shaping the future of payments. By combining convenience, technology and user-centric features, CheQ and AU Small Finance Bank are setting a new direction for credit solutions in the country.
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