India’s largest life insurer, Life Insurance Corporation of India (LIC), has taken a major step towards strengthening its digital ecosystem with the launch of two new applications, MyLIC and Super Sales Saathi. The apps were unveiled on April 15, 2026, at an event in Mumbai, marking a significant milestone in LIC’s ongoing digital transformation journey.
The launch event was attended by M. Nagaraju, Secretary in the Department of Financial Services, along with R. Doraiswamy and other senior officials from LIC. The initiative reflects the organisation’s commitment to enhancing customer experience while empowering its vast network of agents and intermediaries.
The MyLIC app has been developed as a comprehensive digital platform for policyholders. It allows users to manage multiple insurance policies in one place, eliminating the need for physical paperwork and repeated visits to branches. Customers can easily pay premiums, track policy benefits in real time, and access services such as paperless loans and e-KYC verification. The app aims to simplify policy management while offering greater transparency and convenience.
In parallel, LIC has introduced the Super Sales Saathi app, designed specifically for agents, intermediaries and marketing personnel. This application provides a range of advanced tools to support sales and customer engagement. It includes features such as real-time performance tracking, AI-based product recommendations and intuitive dashboards that help agents monitor their progress and improve productivity.
Speaking at the launch, M. Nagaraju highlighted the growing importance of digital platforms in the financial services sector. He noted that LIC’s digital ecosystem is evolving beyond a basic service platform into a powerful tool for distribution and customer engagement. According to him, such initiatives are essential in keeping pace with changing customer expectations and technological advancements.
LIC’s CEO and Managing Director, R. Doraiswamy, emphasised that the newly launched applications are not merely support tools but strategic assets. He stated that these platforms will play a crucial role in reshaping customer experience while also enhancing the efficiency of LIC’s workforce. By integrating technology into core operations, the company aims to deliver faster, smarter and more secure services.
Both applications have been built on LIC’s Digital Innovation and Value Enhancement (DIVE) platform, which serves as the backbone of its digital-first strategy. The platform ensures seamless integration of services, high security standards and a user-friendly interface for all stakeholders.
With the launch of MyLIC and Super Sales Saathi, LIC is reinforcing its position as a forward-looking organisation that is adapting to the digital age. As the insurance sector becomes increasingly competitive, such innovations are expected to play a key role in improving customer satisfaction, strengthening agent networks and driving long-term growth.
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