Jewelbox, known for its lab-grown diamond jewellery, has launched its 11th store in Mumbai. The new outlet is located at Shop No-3, Haveli Society, Gulmohar Road, Borivali (West). This marks the brand’s entry into India’s fashion capital.
Following its presence across the South, East, and North, this store expands Jewelbox’s footprint in the West. With Borivali West’s strong customer base, the brand aims to cater to daily wear, gifting, and celebration jewellery needs.
A Modern Shopping Experience
The Mumbai store has a warm, minimalist design. It offers a range of jewellery including solitaire rings, men’s collections, and festive pieces. The space blends design, craftsmanship, and sustainability to create an immersive shopping experience.
Exclusive Launch Offers
To celebrate the launch, Jewelbox is offering 30% off on diamonds and 20% off on making charges for a limited time. With the festive and wedding season approaching, the brand expects strong interest from urban professionals, young couples, and style-conscious shoppers.
Focus on Innovation and Growth
Co-founder Vidita Kochar Jain said that Mumbai was always part of their growth plan. The Borivali store is designed to connect with a new generation of buyers looking for stylish and ethical jewellery. She highlighted how lab-grown diamonds are gaining traction among customers who value both design and sustainability.
Jewelbox also plans to build strong local awareness and offer a service-focused experience to encourage loyalty and referrals.
Redefining Fine Jewellery
As India’s first luxury brand dedicated to lab-grown diamonds, Jewelbox is committed to merging innovation and timeless design. The Mumbai launch strengthens its position in the growing market for sustainable fine jewellery.
