Kia India has launched its innovative ‘Drive Green’ initiative, a sustainability-focused program designed to promote eco-friendly driving habits and deepen engagement with electric vehicle (EV) users. Integrated within the Kia Connect app, this new feature underscores Kia India’s commitment to environmental responsibility while enhancing the ownership experience for EV customers.
Currently available for the Kia Carens Clavis EV through the ‘New Services’ section of the Kia Connect app, Drive Green is set to expand to all upcoming Kia EV models. The initiative combines technology with sustainability, allowing users to track their carbon footprint and see the real-world impact of their driving. Each month, the app plants a virtual tree, which grows through five stages depending on the number of kilometers driven. As users hit milestones, they earn eco-badges that recognize their commitment to greener mobility. The badges include: Green Explorer (2,500 km), Eco Champion (15,000 km), Carbon Crusher (25,000 km), Forest Guardian (50,000 km), and Planet Protector (100,000 km).
The app also displays CO₂ savings, helping drivers visualize the positive impact of their sustainable choices. For example, driving 100 km can save approximately 13.2 kg of CO₂, while covering 1,500 km can prevent nearly 197.6 kg of CO₂ emissions. These insights encourage users to adopt greener driving practices while making the experience interactive and rewarding.
Atul Sood, Senior VP of Sales & Marketing, Kia India, emphasized the broader vision behind the initiative: “At Kia, our mobility solutions go hand-in-hand with environmental responsibility. Drive Green is an important step in embedding sustainability across all touchpoints—be it through cleaner technologies, product innovation, operations, or customer engagement. We aim to make clean mobility an integral part of everyday life.”
Through Drive Green, Kia India demonstrates how sustainability can be seamlessly integrated into digital experiences, delivering value beyond vehicles. The initiative not only reinforces Kia’s commitment to environmental protection but also builds loyalty among customers who are increasingly conscious about eco-friendly lifestyles.
As the automotive sector embraces electric mobility, programs like Drive Green highlight the potential of technology to influence responsible behaviour, reduce carbon emissions, and inspire a generation of environmentally aware drivers. With Kia India leading the charge, EV ownership now comes with an interactive, rewarding, and sustainable journey.
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