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Marriott International has signed 109 development deals across 11 markets in the Asia Pacific (excluding China) region in 2024, adding 21,439 rooms to its pipeline. The new agreements boost the regional pipeline to 77,532 rooms across 363 properties.
India, Japan, and Indonesia accounted for 72% of the signings. Marriott’s portfolio expansion spans several segments. Over 20 agreements covering 4,600 rooms were finalised in the luxury sector, with upcoming debuts for brands including EDITION, The Ritz-Carlton, and W Hotels in key cities. In addition, the company entered the affordable midscale segment with the launch of Four Points Flex by Sheraton in Japan. The opening of Four Points Flex by Sheraton Osaka Umeda marked Marriott’s 100th property in Japan and came as part of a multi-unit conversion strategy representing 36% of the deals.
Marriott also broadened its geographical presence by debuting its Executive Apartments in Port Moresby, Papua New Guinea, increasing its operating footprint to 22 countries and territories in the region. The lifestyle-focused Moxy Hotels brand made its regional debut in India, Malaysia, and Thailand, targeting a younger demographic.
Milestone openings included the 600th property in Australia at the Adelaide Marriott Hotel, the 150th property in India at Katra Marriott Resort & Spa, and the 50th property in Malaysia at the Penang Marriott Complex. At year’s end, the company operated 635 properties across 25 brands in the region.
Rajeev Menon, President for Asia Pacific excluding China, said the 2024 strategy focused on market expansion and diversifying the brand portfolio to meet evolving traveller needs. Chief Development Officer Shawn Hill added that broadening the portfolio through new market entries and multi-unit agreements is central to Marriott’s regional strategy.
