Marking the festive occasion of Akshaya Tritiya, CaratLane has unveiled two new jewellery collections, ‘Kashika’ and ‘Lahar’. With brand ambassador Yami Gautam Dhar fronting the campaign, the launch blends cultural inspiration with modern elegance, targeting today’s evolving jewellery preferences.
The ‘Kashika’ collection takes its cue from the spiritual and architectural richness of Varanasi, one of India’s oldest living cities. Drawing inspiration from temple motifs, intricate carvings, and the timeless aura of Kashi, the designs reflect a deep connection to heritage. Crafted in 14-karat gold and adorned with natural diamonds, each piece reimagines traditional elements in a contemporary form. The collection is designed for consumers who appreciate classic aesthetics but seek a modern, wearable twist.
On the other hand, the ‘Lahar’ collection presents a completely different mood. Inspired by the gentle rhythm and fluidity of ocean waves, the designs focus on movement and simplicity. Featuring blue topaz stones set in gold, the pieces bring a fresh, minimalistic charm that appeals to younger buyers. The collection is versatile, making it suitable for both daily wear and special occasions, reflecting the growing demand for jewellery that transitions seamlessly across settings.
Speaking about the launch, Managing Director Soumen Bhoumik said the collections represent a thoughtful balance between tradition and innovation. He noted that ‘Kashika’ celebrates the timeless legacy of Kashi, while ‘Lahar’ captures a sense of modern flow and individuality. According to him, the designs align with the brand’s vision of creating jewellery that resonates with contemporary lifestyles while staying rooted in Indian culture.
The campaign featuring Yami Gautam Dhar adds a refined and relatable touch to the collections. Known for her understated elegance, the actress complements the aesthetic of both lines, reinforcing CaratLane’s positioning as a brand that combines sophistication with accessibility.
This launch comes at a time when festive jewellery buying remains strong, particularly during Akshaya Tritiya, which is considered highly auspicious for purchasing gold and precious items. By introducing two distinct yet complementary collections, CaratLane aims to cater to a wide spectrum of consumers, from those drawn to traditional designs to those seeking modern, everyday jewellery.
With ‘Kashika’ and ‘Lahar’, CaratLane continues to strengthen its presence in India’s competitive jewellery market. The collections highlight the brand’s focus on innovation, craftsmanship, and customer-centric design, offering pieces that celebrate both heritage and contemporary style.
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