Edible oil brand Sunpure has marked a significant milestone in its journey by unveiling a new multimedia brand campaign to celebrate 30 years of serving Indian households. Launched by MK Agrotech, the flagship company of the Masoom Group, the campaign brings together actor Kichcha Sudeep and National Award-winning actress Priyamani in a heartwarming story that highlights the values of family, togetherness and the joy of sharing meals.
Built around the tagline “Sunpure Ellide, Santhosha Allide”, which translates to “Where there is Sunpure, there is happiness,” the campaign celebrates the emotional bond the brand has built with consumers over the past three decades. Rather than focusing only on its products, the campaign showcases how food prepared with care becomes a medium for strengthening family relationships and creating lasting memories.
The new campaign will be rolled out across multiple media platforms, allowing the brand to connect with audiences through television, digital channels and other communication platforms. By featuring two widely admired actors, Sunpure aims to reinforce its identity as a trusted household name while reaching both loyal customers and a new generation of consumers.
Alongside the campaign launch, the company also introduced Sunpure Champion Refined Canola Oil, expanding its portfolio of cooking oils. The new product has been developed for consumers seeking healthier cooking choices and is enriched with Monounsaturated Fatty Acids (MUFA) and Omega 3, nutrients commonly associated with supporting heart health as part of a balanced diet. The launch reflects the growing demand among Indian consumers for cooking oils that combine taste with nutritional benefits.
Speaking about the milestone, Mannan Khan, Director of the Masoom Group, said the company’s 30 year journey is a reflection of the trust that millions of families have placed in the Sunpure brand. He noted that the campaign has been created to celebrate this relationship and acknowledge the loyalty of consumers who have made Sunpure a part of their kitchens for generations.
Farah Khan, Director of the Masoom Group, said the campaign’s tagline goes beyond being a marketing message and represents the emotions associated with family meals. According to her, happiness often begins in the kitchen, where food prepared with love brings people together. She added that the campaign aims to strengthen the emotional connection between the brand and consumers by celebrating these everyday moments.
Over the years, Sunpure has established itself as one of the recognised names in India’s edible oil market by offering a range of cooking oils suited to different regional preferences. The brand has focused on maintaining quality while adapting to changing consumer expectations, particularly as awareness about healthy eating continues to grow.
The launch of the new campaign and the introduction of Sunpure Champion Refined Canola Oil together mark the next phase of the brand’s journey. While the campaign celebrates three decades of trust and family values, the new product underlines the company’s commitment to innovation and healthier food choices.
By combining emotional storytelling with product innovation, Sunpure hopes to strengthen its relationship with consumers and continue its legacy as a trusted companion in kitchens across the country. As the brand enters its fourth decade, it seeks to build on its heritage while meeting the evolving needs of modern Indian families.
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