Hyatt is encouraging travellers across the Asia Pacific region to explore more destinations and experiences through its World of Hyatt Brand Explorer Award programme. The initiative rewards members for staying at different Hyatt brands, offering free nights as they discover the company’s diverse portfolio of hotels and resorts.
Under the programme, World of Hyatt members can earn one Free Night Award at a Category 1 to 4 hotel after completing stays at five different Hyatt brands. Members can continue collecting rewards throughout their membership, receiving an additional free night for every five unique Hyatt brands they experience.
According to Tammy Ng, Vice President of Brand and Marketing for Hyatt Asia Pacific, the Brand Explorer Award is designed to encourage guests to discover the variety of experiences available within the Hyatt ecosystem. She noted that travellers can choose from 36 Hyatt brands worldwide, including 17 operating across Asia Pacific, catering to a wide range of travel preferences and budgets.
Hyatt’s portfolio spans several categories, from luxury and lifestyle properties to classic and select service hotels. Luxury travellers can choose from brands such as Park Hyatt, Alila and The Unbound Collection by Hyatt, each offering distinctive experiences ranging from personalised service and world-class dining to cultural immersion and wellness-focused stays.
For guests seeking more contemporary and locally inspired experiences, Hyatt’s lifestyle brands include Andaz, Thompson Hotels, The Standard, The StandardX and JdV by Hyatt. These properties are designed to reflect the culture and character of their destinations while offering unique hospitality experiences.
The company’s classic hotel brands continue to serve both leisure and business travellers. Grand Hyatt, Hyatt Regency and Hyatt Centric properties combine comfort, modern amenities and convenient locations in major cities and resort destinations around the world.
Meanwhile, Hyatt’s select service brands focus on flexibility and convenience. Brands such as Hyatt Place, Hyatt House, Caption by Hyatt, Unscripted by Hyatt and UrCove offer practical amenities and comfortable accommodations tailored to modern travel needs.
The Brand Explorer campaign aims to inspire travellers to experience more of Hyatt’s growing presence across Asia Pacific. Members can explore destinations in India, Japan, South Korea, Hong Kong, Mainland China, Australia and several other markets while earning rewards for their stays.
To make the offer even more attractive, Hyatt has launched a limited-time promotional campaign. Until August 17, 2026, World of Hyatt members can receive discounts of up to 20 per cent on club and suite rooms and up to 15 per cent on standard rooms at participating Hyatt hotels across the Asia Pacific region.
The initiative comes as travel demand continues to grow across Asia, with travellers increasingly looking for personalised experiences and loyalty programmes that offer tangible benefits. By rewarding guests for exploring different hotel brands, Hyatt hopes to strengthen customer engagement while showcasing the breadth of its hospitality portfolio.
With more than 58 million World of Hyatt members globally and a presence in over 83 countries, Hyatt continues to expand its footprint while offering travellers new ways to earn rewards and experience its growing collection of hotels and resorts.
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